The Importance of Dental Web Marketing

You probably didn’t become a dentist because you wanted to
spend your time doing marketing and advertising, but marketing is essential to the success of your business. Chances are you didn’t expect to have to learn how to build a website in order to be a successful dentist, either, but dental web sites are a vital part of marketing your dental practice and bringing in new patients. Engaging a dental web marketing consultant can be one of the best decisions you make to help make your dental practice a successful one. Here’s why dental web marketing is important to the business end of your practice.

People Start Their Search for a Dentist Online

According to the latest market research, more than 80 percent of people looking for a dentist start their search online – and the vast majority of those start with a search engine like Google. Unless you have a robust online presence, you’ll miss out on many of those patients who find your competitors in your community.

Building a Website Isn’t Enough

“If you build it, they will come” may work for a baseball stadium, but it’s not true for dental web sites. If you want people to find you online, you have to make sure that your website is easy to find through search engines and other avenues.

Most Users Click on the Top Result in Search Engine Results

A marketing research company discovered that more than 80 percent of people who searched for something online clicked on the first search result on the search results page. It’s vital to your business to get your dental practice listed in that first spot – or at the very least, in one of the
top three spots.

Online Marketing Is a Professional Game

When the Web was smaller, it was reasonable to DIY dental web marketing. If all of your competition was local, you might be able to do a reasonable job of marketing your dental practice online yourself. These days, though, you’re facing competition from huge national dental franchises that have deep pockets for online marketing. You need a professional dental web
marketing firm that understands how to get your dental practice noticed and bring you the patients your business needs.